ROWI, a Southern California chain of pediatric mental health centers, hired StoryPower PR to boost media coverage of its lifesaving programs for teens and children. This young woman’s moving story was the result.
StoryPower brought People the exclusive story of how neurosurgeon Dr. Isaac Yang saved Chinna Balachandran’s life from a massive brain bleed—enabling him to compete on “American Ninja Warrior,” marry the love of his life and welcome twins.
StoryPower’s pitch landed a feature story in WIRED on new research about ibogaine, a psychoactive drug that reduces symptoms of depression and PTSD in veterans with traumatic brain injuries.
My pitch on Dr. Barbara Natterson-Horowitz’s animal research to uncover insights into women’s health scored a Column One front-page profile, a second article in the Times’ climate-change blog and a Spectrum TV interview. UCLA Health also produced an in-depth video and magazine profile.
NPR’s “Morning Edition,” its digital “Health Shots” and more than 110 local NPR stations covered neuroscientist Alcino Silva’s discovery that an HIV drug restores memory in aging mice, suggesting a possible therapy for dementia patients.
After I pitched the Times’ photo desk, the assigned photographer was so swayed by the students’ enthusiasm that he expanded his coverage into a six-photo essay and article.
For this LA Magazine cover story, I pitched numerous medical experts, orchestrated their interviews and arranged locations for photo shoots.
After Gabriela López told me that Telemundo-52 had profiled her 13 years earlier at her high school graduation, I tracked down the same reporter to pitch her this story. The Telemundo network, La Opinion and Azteca TV also reported the story.
The Times ran a Column One front-page article and three digital stories centered around a COVID patient whose life was saved by UCLA. The piece went viral on Apple News, led to a Spectrum TV report and drew 300,000 LATimes.com readers and 112,000 minutes of podcast listenership.
More than 60 people in six months inquired about the clinical trial after CBS “Mornings” aired a story on the first patient implanted with an experimental brain device that restores visual perception in the blind.
